Yaha-Yahui was a mystical and powerful figure in the Mixtec civilization. He served as both a chief ruler and high priest, possessing supernatural traits. He was deeply respected for his ability to transform into any desired living being or natural phenomenon. All over Mexico, this figure is known as a Nahual, a shapeshifter.

We incorporate this mysticism into our Mezcal, which has the reputation of transforming the lives of those who consume it. As the famous Mexican saying goes, “Mezcal doesn’t create, neither destroys; it only transforms.”